Moreover, with the increasing competition with e-commerce, the use of QR Codes will give any type of business an utmost competitive advantage to the market.
Emerging as one of the leading technologies to transform customers’ experience and allowing them to save their time by accessing the information at the tap of their smartphone device, have made QR codes as one of the most in-demand tech-tool today.
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The technology company that is a titan in e-commerce, cloud computing, digital streaming, and artificial intelligence has launched advanced shopping technology called the ‘Just Walk Out’ technology so customers don’t have to wait in line.
It allows the customers to walk straight inside the store, pick the products, items, or goods that they need and simply walk out.
Simply put, QR codes for shopping groceries and goods has been made possible also by Amazon.
According to Amazon, it is using a combination of artificial intelligence, computer vision and data pulled from multiple sensors to ensure customers are only debited for the goods or items they pick up.
The customers then have to scan a QR Code using the Amazon Go app on their smartphone at the entrance, to get inside the store and shop.
The amount of the purchase is directly charged from the users’ Amazon account.
QR codes for retail store Tesco
In 2011, Tesco opened its first virtual store located in Seoul, South Korea subway station.
It was an idea that turned into reality for tech-savvy commuters who are always on the go or hurry with their daily routine.
Interested customers can download the Homeplus app into their phones to scan the QR codes for shopping of of products they want to purchase.
The scanned products are then stored in the customers’ online shopping cart who pay online once their order is done.
The products or items would later get delivered straight at the consumer’s doorstep.
QR codes in retail are definitely saving everyone’s effort.
4. QR Codes in retail to prevent counterfeit products
One way to protect your brand from counterfeit products is by having a QR Code attached to it. QR Code can secure the authenticity of your goods and will combat with the fake ones that are out on the market.
In fact, according to a report, it is estimated that the global market for counterfeit products had reached $1.2 trillion, and it takes more than $300 billion worth of revenue away from brands that have to compete with fakes and only appears to be worsening.
Sephora has placed a QR code on all their store assistants; this is a very successful way to get more leads and people to your social media!
3. In your store
Place a QR code on each product; explain to your consumers’ by a short video of how to use it and its related benefits.
Let people scan a QR code attached to your items, let them purchase want they want from your e-commerce and ship it straight to their home. Decathlon did this successfully all over there stores in Asia.
Potential buyers can read comments online from other buyers. This helps to convert them.
4. On the table
QR codes in retail can work wonders when placed on the table. People can scan to see the food menu and order, play a game, and win a discount.
Many brands have implemented this as it’s more useful and practical for the customers; some even allow payments included in the process.
We have seen this strategy with brands such as McDonald’s and other restaurant owners.
You can allow shoppers to purchase products they like in the store online and get it delivered straight at home. Simply place a QR code on the product packaging to initiate the process for you.
Use QR codes for your retail marketing with QRTIGER
QR codes in retail stores are definitely making waves, as mobile has quickly become the number one vehicle to reach, engage, and convert consumers.
With the rapid evolution of technology, it is of crucial importance to embrace and continue to stay ahead of the trend by combining new approaches of mobile integration and one of that is the use of QR Codes.
Smartphone usage of today’s era has increasingly become a holistic part of the purchase cycle all over the world, and, without a doubt will continue to heighten in the foreseeable future.
In fact, you can get started generating your QR codes without a huge investment by using the free QR code Generator Online.
Witness for yourself how extremely useful it can be for you as a marketer.