QR codes for event planning and organizing: Here's how

Last updated:   September 28, 2022

Event QR Code is a solution that makes event marketing and planning simple. 

Users can simply scan the QR Code to view all event details, such as time and location, and then link to your preferred ticketing service to purchase tickets.

You can add the event details directly to their digital calendars with a single tap.

It has never been easier to market and plans an event!

Enhance your guests’ entire event experience, beginning with expedited entry at the door via a quick scan of the QR code on their event ticket.

Do you want to know more about the perks of using event QR codes to increase attendee engagement? Explore this useful article which includes actionable tips and useful use cases.

What is an event QR code, and why should event organizers use it?

event-qr-code-generator

The marketing and planning of events are made simple and seamless with the help of an event QR code.

Event QR Codes are ideal for print marketing and can be easily shared online.

Use event QR codes to add location information, display event information, RSVP to the event, share the event on social media, and even add it to users’ calendars.

Your attendees can scan your QR code to access vital event information such as the following:

  • Company or organizer’s name, event name, event description, CTA (call to action) button for tickets, date, time, and location.
  • A comprehensive overview of all venue amenities available to guests at your event.
  • Contact information for event staff
  • Customers can use a sharing button to distribute your event page throughout their network.

How to use event QR code

An event QR code can help you reach out to potential attendees and increase ticket sales. You can also use an event QR code to share detailed event information, such as the date, time, address, and contact information.

Product launch

product-launch-qr code-generator

Product marketing connects sales and marketing and is a key part of ensuring that products are sold in the best way possible. 

But did you know that QR Code technology can be used with this?

QR Codes enable you to optimize your product information and the benefits you provide to customers while freeing up space and improving the smart design of the product packaging. 

You can connect your audience to your entire supply chain, social media platforms, and even a smarter shopping experience with a single scan.

QR Codes enable you to optimize your product information and the benefits you provide to customers while freeing up space and improving the smart design of the product packaging. 

Using an H5 QR code, you can increase the interaction rate of your QR code and your target audience.

A dynamic QR code solution that allows you to create your landing page without purchasing a domain name or hosting site is an H5 page QR code or HTML QR code.

By scanning the QR code, you can automatically direct people to open your business’ landing pages.

Related: How to use HTML QR code generator and create your own landing page

Social Meet-ups

social-meet-ups-qr-code-generator

The use of QR codes has been rampant in the past three years. 

Now that we are still in the middle of a pandemic, social meetups have also taken place digitally. 

It’s convenient, and it’s easier to attend to. 

You can make it more accessible for your target attendees by incorporating an event QR code that contains the necessary information like the link to a meeting (Zoom, Meet, Skype), date, time, and even all your social media accounts–in just one scan! Amazing right?

Engaging your audience has never been easier with event QR codes. To maximize their experience, you can also create a link redirecting to a Google Form survey for quick feedback. 

There’s no need to include multiple social media links on your brochures, flyers, catalogs, business cards, or other marketing materials. 

With the social media QR Code, all your social media platforms are displayed on one page, allowing you to design a more informative and visually appealing print material. 

Not all of your target audiences are on Facebook, and not all are on Instagram. 

By displaying all of your social media platforms, you give your audience the option to connect with you in whatever way they want.

Related: How to use the Esports QR code for gaming events

Trade show

trade-show-qr-code-generator

Trade shows are a great way to get your name out there, but if you don’t have the right QR code strategies, you could miss out on some important opportunities. 

Instead of printed materials, why not use QR codes? 

Make a large sign or include QR codes in the graphics of your trade show booth. 

Feel free to include QR codes on other promotional materials while you’re at it (stickers, press kits, posters, etc.).

Make it simple for trade show attendees to scan and email your company’s news and information. 

When scanned, the trade show QR code directs the user to a specific landing page. 

The landing page should be used as a call to action, depending on the goal of your campaign. 

When used in conjunction with other marketing efforts, QR codes can increase traffic to your trade show booth, direct visitors to your website, and raise brand awareness. 

A trade show is an event to bring together members of a particular industry to display, demonstrate, and discuss their latest products and services. 

Major trade shows usually occur in larger cities’ convention centers and last several days. That said,  promote your trade show using a video QR code. 

You can choose to upload one or multiple videos, which are then displayed on a mobile-friendly summary page. 

They’re extremely user-friendly because you can upload and display videos on a summary page that works on all devices, and the user doesn’t have to search for links to find your videos.

Relate to: How to create a video QR code in 7 steps

Music Festival

music-festival-qr-code-generator

Event organizers can distribute tickets with QR codes. Attendees will be verified faster as a result of this. 

There should be no long lines because each person should only require one scan before they can proceed.

With over 30 million avid music fans worldwide, music festival organizers are always incorporating new technologies to make the event more memorable. 

The goal has always been to provide the best possible experience for attendees.

Organizers can easily integrate an online payment application using a QR code for payment solutions. 

Users will be redirected to a secure payment site where they can conveniently pay for their tickets after scanning the barcode. 

And what better way to incorporate audio into print than with an MP3 QR Code? 

With an MP3 QR code, your audience can download your MP3 file or share the page online via social media, email, or copy the link. Sharing has never been so simple.

Related: How to create an mp3 QR code for music, podcast and share audio files

Seminars 

seminar-qr-code-generator

Organizing seminars is never easy. From promotion to registration, there are a lot of things to be accomplished. Make it easier with the help of event QR codes.

With just a scan, your attendees can be directed to a registration form and provide details such as the date, time, and duration of the seminar.

You can also help your attendees network better with vCard QR codes that provide necessary contact information and an option to save it directly to your contacts. 

You can also share seminar materials easily using PDF QR codes. It saves printing and paper, and it will also save the time of handing out materials. 

Just add a PDF QR code at the end of your presentation with the right CTA–Scan to download PDF. 

You can streamline feedback collection and lead generation data from physical and digital channels using a QR Code generator for a Google Form. Learn more by exploring this guide.

But, aside from emailing them or embedding them on your website, how do you connect them to real-world experiences?

The solution is a Google Form QR Code.

You can use a QR Code for a Google Form to allow users to scan and share feedback, RSVP for events, and check attendance.

Because you can place these QR Codes at various touchpoints, your audience can access your forms from the physical world, resulting in a seamless experience.

Related: How to make a QR code for a Google form and collect information

Conferences

conference-qr-code-generator

Conference attendance is a regular part of the deal for many businesses. 

On the other hand, businesses can go further and host their conference or market their attendance at a conference independently of the host. 

In either case, it ensures you get much better returns on your time and money spent attending that conference.

If you intend to implement a conference marketing strategy, you’ll need the right tools to get there. 

Print advertising is frequently used in conference marketing, and there is no better way to connect print advertisements with digital links than QR Codes. 

Furthermore, because of their short URLs, QR Codes are useful for digital marketing, making them an excellent addition to any print and digital marketing campaigns. 

You can also use file QR codes to convert any type of file. It could be a PowerPoint presentation, a word document, an excel spreadsheet, an MP4 file, or anything else.

QR codes provide convenience unlike any other technological advancement ever made.

When it comes to delivering speed information to end users, QR code technology is unrivaled.

Users can access endless online information at leisure by scanning a QR code with their smartphone device.

Relate to: File QR code converter: Create QR codes for your files

Charity Events 

charity-event-qr-code-generator

QR codes are an inexpensive addition to your fundraising toolbox. 

They can be an engaging, app-free way to collect critical funds and connect with donors anytime, even when fundraisers cannot attend in person.

In the physical world, it’s easy to see the advantages of QR codes. But did you know you can also use them to raise money online? 

QR codes can be used in email signatures, email campaigns, websites, social media, and other places.

Include the dynamic URL QR code in every brochure or booklet of your organization prints. 

If people want to help your cause, they can quickly get to your website or donation page with this QR Code. 

Use analytics to keep track of how many times your QR Code is scanned so you can figure out which print medium you should put your money into. Or, you can look at when your QR Code was most scanned to see if a certain event was a success.

Tech-conventions

tech-convention-qr-code-generator

Given how 2020 and 2021 turned out, many event organizers have decided to switch to virtual, at least for 2022 and, in some cases, for good.

This shouldn’t be a surprise, especially since more than 90% of event marketers plan to put a lot of money into digital experiences in the future.

Today, the most common way to use a QR code is to put it on a piece of advertising to link to a website for an event. 

But they can do a lot more than just connect phones to websites. They can do work for tech conventions. 

A QR code can link information such as phone numbers, geographic coordinates,  QR codes for Google calendar events, and websites. 

When someone wants to exchange contact information, the giver turns around his/her badge while the recipient takes a picture of the code with his/her phone. 

Unlike traditional exhibitor scanning systems, QR codes would democratize lead information by allowing anyone to share contact information digitally anywhere at the conference for a little extra cost.

With the JPEG QR code, you can present a map to your attendees and walk them through the event’s location.

If you own a tech company, it is usual to have international clients, and it is critical to cater to each individual’s needs and provide them with a personalized experience.

A multi-URL QR code creates no communication barriers. 

You can use a single QR code for marketing your products to offer to multiple types of audiences by creating multiple and separate landing pages.

Property Showing For Real-Estate Agencies

real-estate-qr-code-generator

Incorporating QR Codes into your marketing strategy increases customer engagement, which may increase sales. 

Placing an image gallery QR code on a sign when advertising a house for sale or an apartment for rent can help your potential buyer or renter get a better impression of the property. 

When they pass your real estate company’s window, they can scan the QR Code and get a quick tour using a series of high-resolution images in seconds. 

To entice potential customers, show off the sweeping views from the balcony or the relaxing views from the pool.

Include a Business Page QR Code in your latest magazine or brochure to promote your company. 

Make it simple for customers to learn more about your company and contact you. 

After scanning the Code, a landing page displays your company’s important information, such as contact information, location, and business hours. 

Add a PDF QR Code to your monthly newsletter to list available apartments or houses. 

Once created, you can update the QR Code’s content without creating a new one. 

A simple document like this keeps your customers up-to-date on your latest offers.

For home buyers, newspaper ads are one of their favorite sources of information about real estate properties.

Present a video presentation of the properties you sell in a print ad with a video QR code so potential buyers can get details about the best real estate property. 

Hotel Events

hotel-event-qr-code-generator

The use of QR Codes has paved the way for a faster check-in process for guests upon arrival, eliminating long lines and allowing for a hassle-free experience.

Customers evaluate the quality of hotels and their efforts to improve the customer experience through room service.

Feedback QR Codes can assist hotel administrators in gathering and categorizing feedback and reviews in one location. 

Include an event QR Code on posters and brochures throughout the property to make it easy for guests to stay updated on the hotel’s ongoing activities and events.

Use dynamic QR Codes that can be customized to change the event’s location, time, date, and specialty without having to deploy new QR Codes every time a new event is created.

The hospitality and tourism industry has advanced by leaps and bounds in recent years by incorporating cutting-edge technology to keep up with the latest trends.

On the other hand, QR Codes are less expensive than other technologies while providing an equally satisfying experience.

QR codes are simple to troubleshoot, inexpensive, easy to edit, trackable, and can even be used for retargeting.

Relate to: How to make a feedback QR code and collect customer reviews

Networking event sessions

networking-event-qr-code-generator

While what you know is important in starting or expanding your business, who you know is also important. 

Networking is essential for the growth and visibility of your brand.

Meeting other industry influencers is one of the most important advantages of networking. 

Furthermore, these people in similar positions to you – or a job you want to get – have valuable industry knowledge. 

They can inspire and motivate you, as well as connect you with other useful people who may be able to share their knowledge or provide you with a once-in-a-lifetime opportunity.

What better way to connect with people than to use a vCard QR code?

vCard QR codes provide important contact information more than the usual business card. 

It displays the name, contact number, email address, and other supporting links when scanned. It also gives the user the option to save it on their device.

Related: How to use a vCard QR code generator

Job recruiting events 

job-recruiting-qr-code-generator

Every business must be concerned with recruiting, whether to fill a vacancy, staff a new position, or plan for management succession.

If your recruiting campaign is attempting to demonstrate your company’s innovation or use of technology, the use of these codes may help to reinforce that message.

QR codes can significantly increase the value and utility of print advertisements, billboards, posters, business cards, and brochures.

Introduce your company using an H5 QR code and direct potential applicants to your business’s landing page with one scan. 

You can also entice your future employees with a video presentation that showcases details about your business using a video QR code with the help of the best QR code generator online. 

Best Use-Cases Of QR Codes Before, During, And After The Event 

QR Codes for events can eliminate a variety of headaches for both event organizers and attendees. Among the advantages are:

Before the event

Quicker check-ins at events

check-in-qr-code-generator

While check-in apps are preferable to spreadsheets and individual screening, using QR codes on tickets is one of the most efficient ways to speed up the check-in process.

The attendee is checked in with a single quick scan.

Ticket QR codes can also provide access to VIP-only areas and increase security. These codes can function as unique security tokens that should only be scanned once.

Use a QR Code to pay for the event.

payment-qr-code-generator

People of this generation simply do not carry cash in their pockets or hands.

Event planners can make it simple and convenient for their guests to participate in cashless events by allowing them to pay with their phones.

Track the number of people attending 

track-the-number-qr-code-generator

Your printed Event QR Code will almost certainly get more scans! Increase the cool factor of your printed event marketing materials.

It will increase pre-event engagement, and if the content of your event appeals to them, they will likely pass and share the information with their friends, family, and others.

You can strategically distribute and scatter them in areas with a large number of people to immediately catch the attention of your prospective invitees.

Moreover, you could advertise not only through an online QR code but also through a physical QR Code, such as a poster-designed QR Code, to enhance visual effects and branding.

It will increase the likelihood of your social event attracting more attendees!

Related: How to set-up QR code tracking in real-time: A step-by-step guide

During the event

Distribute highlights and information about your event.

distribute-highlights-qr-code-generator

The codes can provide guests with early access, inform them of what to expect, and assist them in better preparing for the event.

They can quickly scan the QR code to get the most recent information about your event.

Guests can save the event to their calendars directly from the page and contact you for more information.

Give your expected attendees something to anticipate and something to look forward to.

In addition, by including a QR code in your printed materials, you provide attendees with an easy way to obtain current information.

After the event

Gather feedback after the event 

feedback-qr-code-generator

Increase survey response rates by placing QR Codes throughout your venue that, when scanned, will direct your guests to a survey form. Inquire about your guests’ overall event experience by soliciting their feedback.

You can use their feedback to improve and enhance your service the next time, or if they enjoyed the event you hosted, you could make it even better for them the second time!

Involve your audience and allow them to share their thoughts. Your QR Code can be placed at the tables or the entrance door!

Track Your Event QR Code Scans

track-scans-qr-code-generator

Keep track of the information from your QR code to improve how well your campaigns work. Check how often people scan your QR codes on social media. 

Use the data to tweak your campaigns, and your social engagement will go through the roof.

Use QR code analytics to make data-driven decisions. With the right analytics, social media marketing can be taken to the next level.

Because only then will you know where to pay more attention and where to pay less. 

With dynamic QR codes, you can track how people use your QR codes and see how many people follow you on social media.

Because QR codes for social media are dynamic, you can see how many times they have been scanned. 

If the traffic comes from QR Codes, you can look at the QR Code analytics, such as the number of scans, the places where they were scanned, and the devices used. 

This information will help you determine which parts of your ad worked best and when to look at them. 

Edit the details in your event QR Code

edit-qr-code-generator

The URLs in the QR code can be changed. Dynamic QR codes let you change, update, and edit your URL without changing the QR code already on your campaign materials, like brochures, billboards, flyers, and more.

We suggest you use editable dynamic QR codes in your social media marketing campaigns.

You can use the QR Code to link to newer content without having to make it all over again and pass it around.

Related: How to edit a QR code in 9 quick stepsCreate QR codes for your events with QRTIGER

QR codes used in ticketing are user-friendly and hassle-free for event-goers. It encourages more interaction with convenience. 

Now that most people have smartphones, easy access to different events becomes a plus, and the engagement can be tracked with dynamic QR codes. 

Create the ultimate event QR code with QRTIGER!

brands using qr codes