QR code marketing campaign: Things to consider when making QR codes that get scans
Have you ever wondered why some businesses rant about how their QR code isn’t getting enough leads or isn’t functioning the way they want it to? This is because they are probably generating their QR codes the wrong way!
Using digital tools in your marketing campaigns requires a keen eye for details.
Following these points to create an effective QR code marketing campaign that generates scans:
Before deploying your QR code in marketing materials
There are certain things you need to remember and do the first thing before placing your QR codes on marketing materials.
1. Think and pick a QR code solution suitable for your marketing campaign
Several high-functioning QR code solutions await you at the best QR code generator with a logo.
Each solution has its own unique features that are capable of elevating your tech-driven marketing campaign.
2. Establish an engaging and informative landing page
Make sure your landing page and QR code blend in together to engage more users.
Another problem as to how QR codes don’t usually get the expected leads is that landing pages aren’t mobile-friendly.
QR scanners, if not all, are mostly from smartphone devices and when your web page or content embedded in your marketing QR code is not mobile-friendly who would still like to scan it, right?
For instance, a QR code should be big and visible enough to grab the audience’s attention on a poster.
The most common are QR codes in product packaging. When added to your packaging, QR codes can come in handy.
You can embed your website as a landing page if buyers scan the QR code found in your packaging.
This can make your customers well-acquainted with your brand or product.
You can redirect them to extensive details about what they bought, to a customer service platform where they can give feedback and report problems, or to informational videos and content about your business.
The possibilities are endless when adding marketing QR codes to your packaging.
QRTIGER’s QR code solutions for your brand marketing strategies
Since you’ve learned the basics of how to effectively maximize the capacity and the efficiency of your marketing QR codes, here are ideas on how to incorporate or utilize QRs into your own brand and business:
Lead them to your website or any promotional link with a URL QR code
Converting a URL into a QR code relieves them from the hassle of typing in the URL or searching your website.
This way customers will be redirected to your official web pages once they scan the URL QR code.
Embed different file formats using the File QR code
Easily share files with co-marketers and clients using a File QR code.
This dynamic QR code solution can embed files in various formats such as PDF, word file, excel, MP3, MP4, Jpeg, PNG, GIF, and many more.
You can input all of your contact details when generating this QR code solution so that when your customers scan them, they can be redirected to your contact number, email, or maybe the customer service platform.
By giving them access to your company’s contact details, they can communicate with you directly.
Increase social media exposure with a social media QR code
Deploying this QR code solution in any marketing material such as food packaging and coupons will surely create a surge in your social traffic.
Thus, increasing your brand awareness and sales to potential customers.
Generate a menu QR code for a safe and contactless menu
Create a menu QR code for your restaurants and food houses to secure a safe dining experience for customers.
The good thing about this is that even if there are changes in menu items and prices, you can easily edit out and update your menu since this is a dynamic QR code.
The best thing about a QR code generator with a logo, the QRTIGER, is that QR codes generated with it can be easily scanned even if it’s printed in print media or digital displays.
So, this makes the perfect tool to integrate with your printed ads or LED displays.
Guarantee a successful QR code marketing campaigns with QRTIGER
Following the above tips, you will probably get the most out of your QR code marketing. Concerned about the results?
If so, try using a dynamic and smart QR code generator with a logo so you can track the user activity on each QR code you make.
Many brands and companies still don’t understand the massive potential of QR Codes, they could tell the story of your product in one scan, a great added value for the customer and valuable data for the brand! Sounds good?